In Australia the competition in the entertainment industry is growing. Band promotion has become a serious business in the events market.
Here is a simple checklist for effective Band Promotion you will need, if you want to capture some of the corporate entertainment and wedding entertainment event industries:
Band Promotion Checklist
A catchy, relevant and memorable name always helps
A professionally recorded demo either live or studio. If your demo doesn't sound great, then you may as well give up! Clients do have ears and they may lack the imagination to 'picture' what you might sound like.
A professional designer website is a must these days. Cheesy one page websites that scroll down to the ocean floor are out.
TASK:
Imagine a corporation that you would like to become a client of yours. Now go to their website and have a look. That's what their benchmark is and that is what their event and marketing staff are looking for. Invest in a quality website for band promotion!
A picture paints a 1000 words. A GREAT photo is a must. Find a professional photographer and get some shots taken for your band promotion.
Biographies are something that you need to devote some time to writing and re-writing for good band promotion. You need to mention your accolades and achievements, while also being concise and to the point
A professional video can really get potential clients very interested in your band. Sometimes they can call and book you just on the strength of your video. Once again, if you are serious about band promotion, you really need to give your clients this impression. Invest!
Advertising can take many forms. A great deal of entertainment bookings are transacted online. Magazines, yellow pages, newspapers can be effective although niche directories which are optimised for search engine visibility can be very cost effective. You can learn google advertising secrets through certain websites on the internet.
Posters, flyers, postcards, direct mail, telemarketing and networking are all other forms of band promotion you can definitely worth investigation
Band Promotion with Entertainment Now
Cost effective band promotion is easily achieved with the Entertainment Now - Australia's Ultimate Entertainment Directory. No. 1 on Google for over 2 years.
