AIME 2025 Melbourne has wrapped—and it didn’t just impress, it shattered records.
AIME 2025 Melbourne: Record-Breaking Deals and Big Ideas
This year’s Asia Pacific Incentives and Meetings Event (AIME), held at the Melbourne Convention and Exhibition Centre, has delivered over $400 million in business for the global events industry.
This is more than just numbers. It means the events and entertainment world is growing fast—and Melbourne is at the heart of it.
What Made AIME 2025 Stand Out?
From February 17–19, AIME brought together over 600 buyers, 570 exhibitors, and 3,500 attendees. It was the biggest AIME ever.
New zones like the Wellness Café and Tech Hub added energy and innovation. The show floor buzzed with live music, immersive experiences, and cutting-edge event tech.
Business leaders from over 35 countries attended. They weren’t just meeting—they were signing deals, building relationships, and booking entertainment.
$400 Million in Deals Done
According to Talk2 Media & Events, the event generated $400 million in business across the Asia-Pacific region.
That’s a 20% jump from AIME 2024.
This isn’t just good news for venues and agencies. It’s great news for entertainers, performers, AV teams, and planners who create the spark behind corporate events.
Melbourne showed it can handle large-scale, high-impact corporate events. That’s where quality entertainment plays a key role.
What Entertainment Works for Big Corporate Events?
Whether you’re planning a conference gala, end-of-year celebration, or a brand activation, the entertainment you choose matters.
Here are a few entertainment options that work well for large crowds:
1. High-Energy Corporate Bands
Live music brings any event to life. A Melbourne corporate band can cover everything from smooth jazz for dinners to dance-floor hits for parties.
Think professional, adaptable, and polished. These bands can set the tone or finish the night strong.
2. Roving Performers & Visual Acts
Interactive acts like stilt walkers, magicians, and dancers add movement and surprise. They’re ideal for networking events or expos like AIME.
They work well in open spaces and draw people in—great for brand engagement.
3. Themed Entertainment for Christmas Parties
AIME may be over, but planning for the corporate Christmas party season in Melbourne is just beginning.
Themes like Gatsby, Winter Wonderland, or Disco Fever are always popular. Matching the theme with dancers, live music, or circus acts brings the concept to life.
The Industry Is Ready for Growth
Silke Calder, AIME Event Director, said the event was “a reflection of where the industry is heading.” With strong buyer interest and high satisfaction scores, it’s clear AIME delivered.
Many buyers praised the quality of leads and connections. This means better, faster bookings for venues, AV providers, and entertainers.
There was also more interest in sustainable events, diverse performers, and hybrid formats.
Entertainment Was Front and Centre
This year, entertainment wasn’t just a side act—it was part of the main event.
Live music acts played across the expo floor. Installations and performances gave buyers and exhibitors the chance to experience what’s possible at their own events.
This makes sense. As the business events sector grows, audience expectations grow too. People want more than food and drinks—they want atmosphere, energy, and something to talk about.
What AIME 2025 Means for Entertainment in Melbourne
If you run corporate events, AIME 2025 showed what’s possible.
The future is bold, creative, and well-produced. That includes your entertainment choices.
Now is the time to secure trusted performers, experienced bands, and tailored entertainment options for your next big function.
From MCs and cover bands to themed dancers and DJ-sax duos, you can explore Melbourne’s best corporate entertainers here.
And if you’re already looking ahead to your end-of-year function, browse ideas for your Melbourne corporate Christmas party.
Final Thoughts
AIME 2025 Melbourne proved the industry is back—bigger and better than ever.
With over $400 million in deals, new entertainment trends, and record attendance, it’s a clear sign of strong demand for live, engaging experiences.
If you’re part of the corporate event world, it’s time to level up.
Make your next event unforgettable—with the right entertainment and the right partners.
